Content2.0 - Blogosphere less credible than social media for brands says Kirby

Justin Kirby quoted  John Lawton:  "The irony of the information age is that it gives credibility to uninformed  opinion."

Kirby said content needs to be given credibility in this age and the issue for marketers is trying to address this. Just getting eyeballs doesn't move things forward and brands do want to create conversations, so MySpace becomes more important than bloggers since the credibility is more visible.